I write about Design, Design Operations, and Design Leadership, based on my 15 years of experience in the digital design industry.
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Discovering Carlo Scarpa: From Dune to the Olivetti Showroom
When I first watched Dune, Denis Villeneuve’s cinematic masterpiece, I was struck not only by the gripping narrative but also by the extraordinary atmosphere created through dramatic visuals, music, and architecture. Villeneuve’s use of expansive, intentional framing made something click in my mind, especially in the second movie, where the imperial palace was set at…
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How to find your next Design job
Reflections and tips from a design hiring manager 2023 Has been a tough year for the tech industry, particularly for designers. Thousands of layoffs, tough historical and technological contingencies, and an impression that designers were the perfect victim to be sacrificed at the altar of productivity and cost-cutting. And it’s true that finding a job…
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Leaders
Leaders are invisible. They never take merit for their teamwork. They stay back, in the shadow, putting their team in front of the spotlight. Leaders refrain from blaming their teammates, whether in public or private settings. They always put their signature on their team’s failure. Leaders are humble. They can say sorry when they are…
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A quote
A quote from Pier Paolo Pasolini that I find inspiring enough to save for future reference: not to forget who I am, never to lose my humanity, to not sacrifice my soul for a career, a personal goal, or any other selfish activities. “I believe it is important to educate the younger generations about the significance of…
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5 Causes of Low Conversion Rates and How to Improve Them With UX Techniques
Conversion rate is usually the main metric that entrepreneurs use to measure the success of their business. Companies invest a lot to increase their conversion rates and to improve sales as a result. However, they often underestimate how UX design influences this really important metric. With some simple tricks and UX methods, you can significantly raise your conversion rate. In…
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10 free Gothic and Grotesque fonts to use in your next project
Product Designers know that choosing a good font can be challenging and frustrating due to our client’s budget restrictions. For this reason, I created this collection of nice Gothic and Grotesque fonts that you can use for free in your next project. I hope you will find it helpful. Plus Jakarta Sans Designer: Tokotype Plus Jakarta Sans is…